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CHERI CLUB is the rebirth of a family logo: a story, strong values that we want to pass on again. At the end of the 80's, the cherry was born in the middle of amateur, fraternal, warm and physical rugby; from adversity on the field to sharing a third half. The CHERI's could count on each other.
To be part of the club today is to adhere to three simple ideas:
The Unit:
If you come across a CHERI's on the street, you'll know you're on the right team.
Insurance:
Have a durable outfit, capable of holding a big game or a party. Thanks to a noble fabric and quality embroidery, the Cheri garment stands the test of time. You'll wear it for years, your shoulders and skin will get to know it. A little comfort and strength for the daily adventure.
Sharing:
Eating well, drinking well, that's the stone of this cherry. One of the founders was a wholesaler of olive oil and wine for gourmet restaurants in Paris. Then one of these sons, a CHERI's player, took over the business, continuing the story in his own way.
As an heir to this world, CHERI CLUB aims to partner with restaurants, bars, wine estates, exceptional places... to rekindle the flame of this world of yesterday, beautiful, simple and colourful. The Cherry is beautiful, the Cherry is fresh, it is no longer as it was in its beginnings, only raw and discreet, it has matured for a few years, in the soil of silence, to exist again and spread its sweet fragrance on a changing world.